A true and proper search engine optimization analysis is a detailed, time consuming process that must be done if you want an accurate picture of your website. Since there are differing opinions on how detailed an SEO analysis should be I can only speak about what we do at 123webconnect.com.
At 123webconnect.com, our free SEO analysis can take several days to complete. We analysis every aspect of your website from the very first line of code to the very last closing tag (</>).
First, there is no magic bullet that will put your website at the top of the search engines. There is however something you can add to your website that will have a very large impact on your search rankings; a blog.
A blog can be an incredible tool for sharing information and expertise. A blog can offer your organization a platform where information and opinion can be shared between your employees, customers and prospects: a two-way, open exchange.
Why is it so hard for some small business owners to understand the importance of having their website properly optimized? They know enough to have a website, but when it comes to ensuring that it is properly optimized, they can’t be bothered. Many of these small business owners think it’s just an unnecessary expense.
Basic Search Engine Optimization
Okay, you’ve created a website for your business and it’s been online now for about 3 months, but you aren’t getting any new business from it. You don’t even know if anyone is visiting the site. What do you do next?
When you are creating content for your website, it’s important to keep the principles of marketing in mind. Try to avoid writing as if you are speaking to a friend, or that the reader is already excited about your product or service.
There is a great article written by Rachaelle Lynn that discusses this topic in detail and is a must read for everyone who is responsible for writing copy for a website. You can read the entire article here, http://www.foreheadcurl.com/2010/04/writing-website-copy-ten-things-to.html.
I am still surprised that in 2010 I’m still hearing small business owners ask me why they need a website. The conversation usually starts out the same every time; I’ll ask, “Do you have a website for your business?” and they will reply, “I’m a small local company, my customers know me so I don’t need a website”. Then I reply, “Do you advertise in the local paper or the yellow pages?” and they’ll reply “Yes I do, you have to advertise”.
“You have to advertise”! That is the very reason why you need a website for your small business. The number one function of a small business website is to advertise your company. A website has now become the most cost-effective advertising platform there is today. Why?