The top question we hear from new clients is “why doesn’t my website show in search results?”. The answer to this question is not simple, but here is a list of first steps to get you started. I am not going to discuss advanced topics such as link building or SEO. Lets keep it simple.
Once your website is live on the internet, you must take some basic steps to let the search engines know your website exists. The first step is to register your website with Google, Yahoo! and Bing.
Every business owner knows that to be competitive in today’s market place they must have a website, regardless of how large or small their business. When consumers begin the buying process, the first stop they make is the internet. Consumers spend time online, researching the products or services that they are interested in purchasing long before they ever make the purchase. If you want to make that sale, you need to be the online source for the information the consumer is seeking.
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Having your own website with a store locator or submitting your listing to a few major search engines is simply not enough to capture your local audience.
Local search engines were created to improve consumers’ experiences in finding the best local business listings. These localized sites are actually integrated into traditional search engines but receive priority placement over traditional local Web site results. In other words, local is where it’s at. That’s why businesses like yours can’t afford not to participate in one of the fastest growing opportunities available to reach local consumers. So, how can you take advantage of this powerful opportunity?