I just finished reading a survey conducted by The Pew Internet & American Life Project concerning how the average American is using the internet to help them get through the recession. Among all of the important facts the survey discovered are several that should be important to the average small business owner.
Archive for December, 2009
How Have People Used The Internet During The Recession?
Thursday, December 24th, 2009PPC or SEO?
Thursday, December 10th, 2009I just finished reading an insightful article on WebProNews; which is better for your website, Pay Per Click or Search Engine Optimization. It’s worth the read. http://www.webpronews.com/topnews/2009/12/09/whats-better-ppc-or-seo
Are you frustrated with your website?
Monday, December 7th, 2009Are you tired of trying to get your website to bring in the new business that you expected when you started it? Are you sick of making changes in hopes of fixing it? Are you tired of trying to get the search engines to list your website in their search results?
You are not alone!
Most small business owners have the same issues with their website. You’ve read books, blogs and articles on how to generate traffic to your site but still no luck. I hear these problems from new clients all the time, so I’m going to try to give you some easy, practical advice that will help you start to turnaround your website.
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Why Use Pay-Per-Click Advertising?
Friday, December 4th, 2009Pay-Per-Click Advertising is by far the most direct marketing system ever invented.
You actually get to place your ad directly in front of a prospective customer that has searched on a term related to your product or business. Your prospect is proactively looking for what you have to offer. You can’t get a more targeted form of advertising.
Market your products or services country wide, worldwide, or just your small hometown.
With the introduction of local targeting last year, Google has opened up a whole new opportunity for small businesses. Now with local search you can pinpoint a district for which you would like your ad to appear. Your ad will then appear only to your most likely prospects. At the other extreme if you offer a product that is not reliant on physical location you can now get highly targeted visitor from across the country or worldwide.
New to AdWords?
Thursday, December 3rd, 2009If you’re new to Google AdWords or you are thinking about starting your own AdWords campaign, there are a few things you need to be aware of.
First; understand that it is not as easy as Google makes it out to be. The idea that if you create an ad and insert keywords that you think are relevant will all of a sudden have customers overwhelming your website is a nice fantasy, but that’s all it is, a fantasy.
To be effective with your AdWords advertising you must first setup your account properly. What do I mean by “properly”? Everything you do in AdWords must have the correct alignment. Your campaign should align with their adgroup, which should align with their ad content and keywords, which should align with the landing page content for that ad.
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