Archive for January, 2010

Get Found in Local Search

Tuesday, January 19th, 2010

I’ve been receiving many questions on how the trend to local search will affect a small business’ website, so I’m going to put my two cents in.

In case you haven’t been keeping up with what the major search engines are doing, here’s a quick overview. The future of search is in local search. Google, Yahoo!, Bing and the others try to keep track of what you search for, where you are geographically when you do the search and from that, they try to deliver relevant results that are closer to where you are located. Doing this will hopefully help you find what you need from a source close by.

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Understanding Search Engines

Tuesday, January 19th, 2010

I just found an eBook titled “Understanding Search Engines – A Guide to Search Engines” that is a great starting point for someone new to web search.

It discusses how the search engines work, how they effect your website, how they play off of each other and much more.  If your a newbie to this topic I suggest reading this short eBook.  Just click the link above.

Inbound Marketing

Monday, January 18th, 2010

I just finished a book that has the most straight forward information about online marketing.  It’s called – Inbound Marketing, Get Found Using Google, Social Media and the Blogs.  It was written by Brian Halligan and Dharmesh Shah.

They actually give you information you can put to use immediately.  I highly recommend it to anyone with a website.